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CLIENT:

W. L. FRENCH EXCAVATING

BILLERICA MASSACHUSETTS

DEVELOPING A PARTNERSHIP THROUGH YEARS OF TRUST.

How it all began - W. L. French was our first client in the construction/excavation space. We responded to a simple online posting to film a blood drive event they were hosting and everything clicked. Now we’re helping our friends W. L. French create one of the most unique and dynamic online presences in New England.

HOW WE’RE HELPING W. L. FRENCH

  • MARKETING STRATEGY

    When W. L. French digs deep, we make sure the world knows. From the ground up, we’ve spent 5 years ensuring W. L. French has had one of the most prominent and forward-thinking marketing strategies in New England. When they say “We Move Boston” it’s our job to strategize on how we can let the world know.

  • CONTENT CREATION

    TRADEWIND prides itself on being a visual-first marketing company. Which means before everything else, we go out, meet your team - and capture your work. With W. L. French we’ve been able to capture some crazy things. From project updates, to 50 truck convoys across the Zakim - our partnership goes to show that when a client trusts TRADEWIND, we can move mountains.

  • SOCIAL MEDIA

    When we manage your social media, you get one dedicated account manager that builds a relationship and understanding of your company. Their job is to get to know you, and get to know your company - so that when we’re posting on your social media, it’s a natural extension of what you’d want to post yourself. Just with awesome media & more time to focus on it!

  • WEBSITE DESIGN

    Have you ever hoped that your website person would just talk to your photo/video person, and they’d have a discussion with your ads manager and marketing director? With TRADEWIND, all of those people are in the same building, working together to get you one output. A tailored website that fits what you want.

  • NEWSLETTER

    How do you keep your clients, potential hires, and employees excited about what you’re doing next? A bimonthly newsletter. New in 2023 we’re helping W. L. French develop a series of newsletters to keep their audience engaged and let everyone know what they’re up to.

  • SAFETY TRAINING/ORIENTATION

    “And that’s another Safety Saturday moment, brought to you by W. L. French Excavating.” We’re proud to produce a once weekly industry safety education show. In 2023 Safety Saturday/The Safety Huddle will be developing into a quarterly video/podcast to continue expanding it’s reach and messaging of keeping safety top of mind.

MEET OUR OTHER CLIENTS

WHAT KIND OF CONTENT DOES W. L. FRENCH GET EACH MONTH?

PROJECT PROFILES

W. L. FRENCH’s online presence has become synonymous with big, big projects. Lots of iron working together to get the job done. Over the years we’ve developed our craft, often with them supporting our mindset of “I think it would be awesome if we tried X.” Our site videos have gotten millions of views online and placed W. L. French at the forefront for stellar construction industry brands.

COMPILATION VIDEOS

When you’re on site watching projects start from the ground up and continue over years, it’s only proper to keep every second of footage and put it together at the drop of a hat. With W. L. French we’re often responding rapidly to honor every trades day, holiday, large event, you name it, that they can think of.

  • Capital Well initially hired TRADEWIND to create a video for our website backdrop, Since then we have brought them back for everything from our professional headshots to client testimonials.

    Dan Grace
    Vice President | Capital Well Clean Water Systems

  • Brett and his crew are true professionals whose experience and insight have helped us to significantly elevate our brand over the past several years.

    Jessica French
    COO | W. L. French Excavating

  • These videos came out even better than I could have imagined; and I have high standards! I look forward to many more of these in the future!

    Nick Colarusso
    Vice President | Cedar Mill Group

  • We at Northcape Design can not be more fortunate to work with this incredibly talented team. It all started with a photo shoot and grew into full press video production and website design.

    AMY DRUMMOND
    Community Strategist | Northcape Design

  • You guys hit it out of the park! The level of detail between filming, dialogue and final editing was everything we were looking for.

    Stephen Burgoyne
    PRESIDENT | Pavers by Ideal

BUILD YOUR BRAND.

We help construction companies all over New England generate long term, impactful content.

Our content partnerships make sure your projects don’t get left unseen, and your workers don’t go unsung.

If you’re ready to take your company’s branding to the next level, help us get in contact.

GET A NEW SOCIAL MEDIA PRESENCE BY NEXT MONTH

LET’S BUILD SOMETHING GREAT TOGETHER.

HOW WE MAKE YOU LOOK GOOD…

CONVERSATION

PROPOSAL

KICKOFF

We have a 15 minute conversation to see if we might be a good fit to help you.

We customize a proposal based on our understanding of the initial conversation

We have an in person (or on-zoom) meeting with your new marketing team so you know how the process is going to go and who is on your team.

PLAN

EXECUTE

REFINE

Working with your needs in mind, we tailor make a plan to address the most critical action items you need. Need Hiring ads? That’ll come first.

We allocate resources (Shoot team, Content team, Web team) to get on site, capture content, then share it to the world in the best way possible.

As we learn what works (and what doesn’t) we continue to double down on the things that we’re seeing success from and re-tool the things that haven’t gone as well.

CONSTRUCTION MARKETING.
SIMPLIFIED.